BEAUTYWORLD MIDDLE EAST 2025

 The Red Sun Collection 

 

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For Beautyworld Middle East 2025, Agence Vanessa Touati imagined and designed the complete creative universe of Takasago’s Red Sun Collection. From the core concept to the artistic direction, the agency crafted a bold narrative inspired by the rising sun and the science of addiction. All visual, spatial and communication assets were developed to express power, emotion and performance. The result is a cohesive, immersive and contemporary brand experience. A strong creative statement at the crossroads of fragrance, science and emotion.

 

As one of the leading fragrance houses globally, No. 1 in Asia, and a pioneer in green chemistry and neuroscience, Takasago stands at the crossroads of creativity, performance, sustainability, and emotions.