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THE ORIGINAL TIRAMISU – BRANDING ET PACKAGING POUR LA CHEFFE CHARLIZE AZOULAY
Brand Strategy | Brand Vision | Branding | Design | Packaging | Artistic Direction
Pour l’ouverture de The Original Tiramisu, avenue Victor Hugo à Paris 16ᵉ, l’agence a conçu l’identité complète de la maison : plateforme et vision de marque, logo, packaging, signalétique, vitrine, uniformes, photographie produit et dossier de presse. Une maison de pâtisserie pensée comme une maison de mode.
Photos : Pierre Monetta
La cheffe pâtissière Charlize Azoulay confie à l’Agence la création du branding de "The Original Tiramisu".
Un accompagnement à 360°,
de la stratégie à la vision de marque,
du design packaging à la direction artistique. Une identité pensée pour
révéler l’excellence d’un savoir-faire.
Story
Pastry chef Charlize Azoulay founded The Original Tiramisu, a Parisian house devoted to a single dessert.
She trained at the Crillon and in Rome, and her style draws on the world of fashion.
She treats each tiramisu as a couture piece, made with precision and presented like a jewel.
Our Vision
At Agence Vanessa Touati, we gave a pastry house the stature of a fashion house.
Our 360° support covered brand strategy, vision, branding, design, packaging and art direction.
The result is a timeless Parisian signature, with the codes of luxury and the warmth of Italian generosity.
Scenography
The window’s paper décor was created by Studio Maud Vantours, following the creative vision of Agence Vanessa Touati.
Pleated paper fans open like a couture collar around the box.
It is a sculptural staging of The Original Tiramisu that reads both delicate and timeless.
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