
Phyto
La puissance Végétale
Direction Artistique
Campagne publicitaire
Production Photos &Vidéo
Edition Luxe
Packaging
Merchandising
1ère marque à révéler la puissance végétale au service de la beauté des cheveux, PHYTO s’appuie sur deux savoir-faire uniques :
. Une approche scientifique par les plantes
. L'art du coiffeur pour sublimer les cheveux
Secret Professionnel by Phyto
Secret Professionnel by Phyto
Direction Artistique
Territoire de marque
Création des outils de communication print
Direction Artistique
Territoire de marque
Création des outils de communication print
« Il n’y a pas de beaux cheveux sans cuir chevelu sain » Patrick Alès
Secret Professionnel est la marque experte du soin des cheveux par les plantes. En 2018, elle confie à l'agence sa nouvelle identité de marque,
ainsi que la production de ses outils de communication.
« Il n’y a pas de beaux cheveux sans cuir chevelu sain » Patrick Alès
Secret Professionnel est la marque experte du soin des cheveux par les plantes. En 2018, elle confie à l'agence sa nouvelle identité de marque,
ainsi que la production de ses outils de communication.

Client : Givaudan | Scenography | Design | Event | Artistic Direction & Production
‘What is love?’: Givaudan’s olfactive exploration of Gen Z’s love codes
Event created, design and produced
by Agence Vanessa Touati.
Unfiltered, unstaged and inclusive: as the rules of attraction evolve, Givaudan perfumers deliver a fragranced interpretation of love and seduction, as understood by Gen Z


Givaudan, the global leader in fine fragrances, unveils its new creative vision, ‘What is love?’, translating Gen Z’s love and seduction language into olfactive creations to be showcased in an immersive experience.
With 73% of 16-24 year olds in the USA, and 68% in France respectively of the belief that fragrance is the decisive factor that seals the deal with their crush¹, ‘What is love?’ brings to life Gen Z’s take on love and seduction, within the context of unfiltered digital exposure. With 3.9 billion views garnered under the hashtag #PerfumeTok on TikTok, fragrance proves important when it comes to the emotional expression of Gen Z.
‘What is love?’ is the result of extensive research, driven by consumer insights and monitoring of social media, ensuring the most accurate and nuanced olfactive expression of these new love codes which prioritise inclusivity and unbridled emotion.
Givaudan’s perfumers drew on their boundless creative freedom to translate Gen Z’s search for authenticity and caring love into never-before-smelled fragrance compositions


Givaudan’s olfactory odyssey
into Gen Z’s love codes
New-York . 57 th avenue






















New-York Build : @Vertdegris
Experience Olfactive "Drop Of Tears" by Charline Ronzon-Jaricot
Photos Credit : @vanessatouati @ Givaudan
What is love in Paris !
Photos Credit : @vanessatouati
What is love in Sao Paulo !




Digital


